Empire Investment Advisors, Inc. has chosen Prima Capital Management, Inc. for research, due diligence, and reporting on private money managers, including the "best of class" designations for Empire's Managed Account Program or EMAP.

Additionally, Empire has engaged Prima Capital for research, due diligence, and reporting on mutual funds, including the "best of class" designations for Empire's Managed Mutual Fund Program.

Prima Capital is an independent registered investment advisor providing objective, institutional quality research, due diligence, and recommendations on private money managers and mutual funds.

Prima Capital's professional heritage includes organizations such as KPMG LLP, Standard & Poor's, Wilshire Associates, and Portfolio Management Consultants and allows for a unique wealth of expertise in private money manager and mutual fund analysis.

Prima Capital's analysis provides extensive drill-down capability including the following: qualitative assessments, portfolio characteristics, performance measurement, and administrative review, via EMAP'S web platform.

The screening, research, and selections processes which Prima Capital engages for their "best of class" designations allows advisors to differentiate themselves in the marketplace, as well as recommend private money managers and mutual funds based upon many criteria beyond just performance.